Working as an independent Creative & Strategic Consultant based out of the UAE, I am a globally recognised award winning creative and strategist, having won more than 350 international industry accolades - including 2 Gold Cannes Lions. I am ranked as the #1 Strategic Planning Director in Pakistan & MENA and am one of the top 3 in the world as ranked by the Big Won Report in 2015 and am also ranked in the top 25 best Creative Directors globally by The One Club’s ADC Ranking 2020. Armed with a Masters degree in Advertising from the University of Texas at Austin, I have a real passion for creating disruptive ideas. My projects include “The Bridal Uniform”, “The Bulletproof Novel”, “Stop Dowry-mongering”, “Beat Me”, “The World’s First Billbed”, “Truck Art Childfinder” and ”Not A Bug Splat," that is displayed at the Tate UK. “Not A Bug Splat”, “Bridal Uniform” and “Truck Art Childfinder” have all been recognised as one of the top 100 marketing campaigns by Warc in 2016, 2019 and 2020 respectively.

I have served on juries for a number of international advertising award shows such as Spikes Asia, Effies, New York Festival, Mobius Awards, AdStars, etc. and have been a speaker at Dubai Lynx, Spikes Asia International Festivals of Creativity and Epica Sri Lanka. I have also been a speaker at the University of Oxford and the London School of Economics and frequently guest lecture at various universities across Pakistan. I have been an instructor at the Lahore University of Management Sciences’ Rausing Executive Development Centre and have been invited to give many talks including 2 TEDx talks.

The portfolio of my award-winning work can be viewed here: 
https://www.youtube.com/playlist?list=PLlBSoGeolnd8Q0ocOxzV3kD8otusR2ckz