Faces

The Depilex Smileagain foundation, based in Lahore, Pakistan, is a charitable organisation committed to giving the survivors of these shockingly prevalent acid attacks medical treatment and counselling. They help to slowly rebuild their lives after the devastating effects of an attack on their body and soul. We created a hard-hitting print campaign which shows the victim of an acid attack, inviting the viewer to place their hand on one side of the woman’s face to see the shocking devastation caused to her acid-ravaged face, or on the other side of her face to show how she has somehow managed to find a way to smile through such adversity.