Game of Meals

With a very minimum budget, we were tasked to make noise around a relatively unknown brand and to create something that got more attention than the competition. We decided to tap into the buzz around the last season of Game of Thrones and cast a local look-alike celebrity in an online film: Tyrion Lannister’s doppelgänger, Pakistani Rozi KhanThe film went insanely viral, showing up on the press, both international and domestic. In just 14 days, we racked up a unique reach of 2.6 million across social media.