eidipaisa

It was the first time Eid, usually a joyous occasion, was being overshadowed by the only topic of conversation: Corona. People were afraid that they won't get to meet their families and worse yet, that there would be no Eidi. We did something so disruptive that no other brand had ever dared to do before: Change their brand. We changed our brand from easypaisa to eidipaisa for Eid so people could safely send and receive their Eidi. We got over 75 Million impressions and started trending. We became the most downloaded app and achieved overwhelming business results.