I’m working as an independent freelance consultant with various advertising agencies and brands to deliver effective, creative and strategic solutions.

Led and managed the creative & strategy departments. Under my leadership, working on the Polio Campaign, we brought the Polio cases to 0 for the first time in Pakistan’s history, I also directed the agency to win a number of international awards.

I headed the Creative & Strategic Planning departments and was responsible for the creative and marketing communication strategies, both traditional and digital, for Mountain Dew, 7UP, Mirinda, Sting, Layʼs, Cheetos, Kurkure, MoltyFoam, WWF, UN Women, Rose Petal, Unicef, Cheetay, Toyota, Shoebox, Hush Puppies, Bata, Berger Paints, Volka Food, UIL and LUMS.

I brought in a number of new clients while leading pitches and also won a plethora of international advertising awards, such as Cannes Lions, Spikes, Clios, Dubai Lynx, LIA, etc.

I was resposible for developing communication strategies and creative concepts for all the brands in our portfolio.

Lead a team that was responsible for developing experiential brand activation strategies and creative executions for a wide array of clients.

Was responsible for the creative conceptualisation and execution of all ATL advertising work for Telenor Pakistan. I also introduced and led the Audio/Visual department within the company for in-house productions. I executed several campaigns that revitalised consumer ratings for Telenor Pakistan. I also received three Aurora awards for the best multiple media campaign, radio advertisement campaign and TV advertisement for my work.

Supervised the transmission and production of every radio show broadcasted during my time there. I designed programs and special content for advertisers involving copywriting, recording and production. I produced a series of Interactive Radio Instruction shows for USAID to be used as a training and teaching tool. I also trained Radio Jockeys in speech clarity, voice modulation and presentation.

I also assisted in the marketing strategies and management of all events. I arranged and produced the first live concert on air in Pakistanʼs radio history.