Introduction:

Marketing isn't complicated - in fact it's quite straightforward.

Put simply, it's about finding your ideal audience and then communicating with them in a way that makes them want to listen.

And because of this, there are only two things you need:

1. An understanding of your business and

2. An understanding of your customers.

Once you understand these two things, you can start building your plan for success one step at a time - without getting overwhelmed or distracted by all the noise out there (new software, fancy social media apps, SEO tips etc.).

Hi, I’m Scott Merrick and I've been helping business owners grow their businesses for over 10 years by showing them how to market smarter, not harder.

The truth is that marketing can be easy when you know what you're doing - and this is exactly what I love to share with all my clients – the simplicity of marketing.

I've studied the science of marketing and human behaviour for over 20 years. This is what makes my approach so effective with all my clients - we focus on what your customers are really looking for - not what you think they're looking for.

I create messages that resonate with customers based on scientific and psychological research into how people make decisions.

The goal is simple:

Grow your business by reaching more customers in less time.

Build long-term, meaningful relationships with those customers to encourage them to buy more from you

Then leverage those relationships so they come back to you over and over again – instead of going to your competitors.

Key Skills and Areas of Expertise:

Technical Skills.

·      Creating 'end-to-end' marketing strategies & sales funnels. 

·      SEO Website optimization - on-page and off-page.

·      Copywriting for Websites, sales pages, email campaigns.

·      Content writing for lead magnets, articles and Blog Posts for SEO and organic, inbound lead generation.

·      Data analysis, and interpretation.

·      Graphic design

·      Market research and keyword analysis.

·      Video creation and editing.

·      Creating live and evergreen Webinars.

·      Public Speaking with 10+ years' experience delivering face-to-face and online seminars, workshops, and presentations.

·      D.I.S.C Behavioural Profiling, NLP and Spiral Dynamics.

·      Experience using Salesforce.com CRM system.

·      Business development and customer negotiation skills.

·      Amazon Seller Central – data interpretation – listing optimisation – Amazon PPC strategies.

Personal Skills

Good interpersonal and communication skills - both written and verbal.

Organized and methodical with attention to detail.

Good analytical skills to review and interpret multiple forms of data and information.

Ability to work individually or as part of a team.

Good supervisory skills - able to delegate and motivate others.

Imaginative with flair and initiative.

Conscientious worker with the ability to work under pressure and to deadlines.

Quick to learn new skills and develop them.

Able to plan ahead and utilise labour and equipment to their best advantage.