Webinars for Lead Generation for Reach Local, Australia & New Zealand

To help drive inbound leads for my Business Development role with Reach Local, Australia & New Zealand I developed two Webinars, which l listed on Eventbrite and also ran Facebook ads for in the Melbourne Metropolitan area in Australia. Webinar 1: How To Create a Simple, 9 Step Marketing Plan https://reachlocalscott.s3.amazonaws.com/9_step_marketing_plan_15_09_21.hb.mp4 Webinar 2: Digital Marketing 101 - the Beginners Guide to Marketing Your Business in a Digital World https://reachlocalscott.s3.amazonaws.com/digital_marketing_101_webinar_+07_11_2021.hb.mp4 I would alternate each webinar and run each one, live, once a week to gather warm leads which I would then follow up on to book a meeting to discuss if Reach Local could help them with their digital marketing. Each webinar would have approximately 20 to 30 attendees each time, from which I would book 3 to 5 meetings, which I would then stay in regular contact with until they were ready to buy. This strategy resulted in landing my largest client, Heidelberg West Business Park https://hwbp.com.au/ which has over 600 individual businesses in the park, from which was invited to contact each one to discuss their individual marketing needs.