Hey I’m Gabs! 👋

I’m a skilled copywriter with over a decade of writing experience. I honed my craft at two of the world’s most well-known advertising agencies: McCann and Ogilvy.

See my portfolio: https://www.gabbabble.com

I’ve written for big brands like Nike, Microsoft, Beaverbrooks Jewellers, Aldi, Dr Schär, Green Cuisine, TK Maxx, Phillips, Škoda, Dove, Shea Moisture, Zoflora, Barbie, Fisher-Price and UNO. But I’ve also written for smaller, niche brands like Evolve Yoga, Bxrrell, and Dr Frock.

How I can help you:

- Social media posts (Instagram, Facebook, Twitter, Linkedin and TikTok)

- Product descriptions

- Tone of voice guides

- Long-form articles

- OOH billboards

- Press releases

- Website copy

- Proofreading

- Scriptwriting

- Newsletters

Storytelling is in my bones. The first story I ever wrote was an ode to my grandad’s homeland: Tuscany. I was only seven and the story was about driving through Tuscany with family. When I finally mustered up the courage to share my writing with them, it was met with pure joy. Now, I’m storytelling for some of the most brilliant brands on the planet and I’m pretty thrilled about it.