The Love Aisles

A brand that’s unapologetically honest, relatable and—let’s not beat around the bush—hilarious, After being voted the nation’s favourite supermarket for several years, we were keen to elevate their success even more across social. I was one of three Copywriter’s that shared responsibility for ALDI’s TOV. Roles included writing daily reactive Twitter copy, coming up with ideas for campaigns, writing scripts for TVC ads and writing social copy for BAU and recruitment.