SKODA SUV Family Showdown

Our aim was to drive awareness and consideration of the SKODA SUV range with joyful confidence. When it comes to family, there’s always a bit of healthy competition, especially some sibling rivalry. SKODA’s family of SUVs are no different. Challenge three micro-influencers and their families to complete fun challenges with the SKODA SUV range to share as social cut downs on their social platforms. I created the visual treatment which included storyboarding each film, creating 3 challenges for each family, and thinking about how the families could enhance the films with their unique personalities.