Renegade Nell (a British historical, fantasy, adventure TV series written by Sally Wainwright and starring Louisa Harland) needed a social presence. Hired by one of the leading influencer agencies world, Billion Dollar Boy I was tasked with coming up with social ideas to brief their Influencers with a Renegade Nell style twist.

We created a social media handbook to help Nike creators (who are competing in the 2024 Olympics) navigate how best to share themselves on socials while living in the Olympic village.

Pub industry giant Greene King required SEO copy across 12 website pages to highlight their incredible service and high quality food. They were so happy with the job that they commissioned me to write a further 12 web pages about their London pubs.

A brand that’s unapologetically honest, relatable and—let’s not beat around the bush—hilarious, After being voted the nation’s favourite supermarket for several years, we were keen to elevate their success even more across social.

I was one of three Copywriter’s that shared responsibility for ALDI’s TOV. Roles included writing daily reactive Twitter copy, coming up with ideas for campaigns, writing scripts for TVC ads and writing social copy for BAU and recruitment.

Microsoft are on a mission to empower every person and every organisation on the planet to achieve more. They wanted to showcase their amazing goal-setting tools to encourage users to be more productive and celebrate their wins.

I crafted their social copy for Instagram and Twitter.

We created a TVC ad to show-off the dual purpose of the Philips SPMA and its ability to wipe down and vacuum surfaces. I came up with the functional concept of how the hoover travels between different households: a “doll's house\rear window” approach. I also wrote the storyboard and script with an uplifting yet realistic TOV.

I was tasked with creating Beaverbrooks’ brand new TOV for 2024. This included researching and studying the nation’s favourite celebrity persona’s and seeing how we could adapt their voice to our advantage. I created a manifesto and demonstrated how this new TOV would work across Beaverbrooks’ social.

We created social shorts and a TVC ad for MEGA BLOKS #BlokOutTheBoring campaign for October to drive awareness and consideration with parents who have young families. I wrote the post copy and headline copy for the social cutdowns. And I assisted with storyboarding, casting and scriptwriting for the TVC.

Philadelphia ran a ‘personalisation at scale’ campaign on social media in 2020. The objective was to promote Philadelphia as a tasty, more exciting alternative to sandwiches for lunch.

People in the UK are bored of eating the same sandwiches for lunch, so we created 26 social videos (no more than 6-8 seconds) with a friendly and funny tone of voice.

Our aim was to drive awareness and consideration of the SKODA SUV range with joyful confidence.

When it comes to family, there’s always a bit of healthy competition, especially some sibling rivalry. SKODA’s family of SUVs are no different. Challenge three micro-influencers and their families to complete fun challenges with the SKODA SUV range to share as social cut downs on their social platforms.

I created the visual treatment which included storyboarding each film, creating 3 challenges for each family, and thinking about how the families could enhance the films with their unique personalities.