Lead the art direction across brand and all communication platforms including website and social media. Established brand tenets across visuals and content strategy, marrying minimalism, avant-garde architectural details, androgyny, new paradigm values, and spirituality. Spearhead creative production from photo shoots, to campaigns, to content.

I concept and produce photo and video shoots from brand advertising, to campaigns, to BAU content in both Art Director and Producer capacities, marrying creative with operations from pre-production to post. I oversee the end-to-end process from creative brief development, to on set responsibilities, to all post-production editing/retouching and asset creation with graphic designers.

Developed the brand and built brand book including strategy, positioning, target market definition, visual identity, tone of voice, content, as well as initial launch campaign consulting.

Spearhead end-to-end international shoot production, from creative brief concepting to 360 campaign rollout across communication channels, supporting the global brand vision and identity.

Developed all brand identity, look and feel, and content assets alongside the Art Director & Global Head of Brand to launch a cutting-edge luxury skincare brand for the US, EU, and UK.

Concepted and developed digital content across a variety of commercial partnerships:
native articles, videos, brand collaborations, and events.

Spearhead long-term campaigns and special projects for Ounass.com as well as the
digital content and campaigns for Nass.com.

Oversee the digital content creation to promote a fashion authority point of view through
original storytelling, marketing, brand partnerships, PR partnerships, and social media.