I’m a multi-disciplinary creative with 16+ years experience in eCommerce, digital media, and tech-driven consumer experiences, evolving with the trajectory of the space from pre-Web2 to Web3. With my background in luxury fashion, beauty, and lifestyle industries, I accutely understand branding, aesthetics, creating desire, and capturing the cultural zeitgeist in campaigns and marketing messages. I am driven by a progressive mindset and innovation, thrive at the intersection of creativity and strategy, and fully believe in new paradigm values and technology as the path forward in building a more evolved, positive society. I relish in distilling the essence of a brand and bringing it to life for consumers to connect, engage, and utilize as an indispensable part of their world.