• Lead end to end creative direction from concept ideation to on-set
direction and post production delivery ensuring all creative assets meet
the highest standards of quality and creative flair
• Strong understanding of retail brand assets and their application in both digital and print
• Design of seasonal brand toolkits to go alongside creative concepts
• Communicating and collaborating with senior stakeholders
• Working to brief and budgets, whilst inspiring others

• Evolve New Look’s core indentity seasonally across both print and
digital platforms and guide the creative team to deliver through social,
web and other brand activities
• Establish the creative vision for the brand and passionately manage, lead
and inspire art directors, videographers, graphic designers to product
creative content for multichannels
• On set art direction for model, still life and film with multiple sets
running at one time to maximise shoot outputs
• Responsible for designing store windows that reflect the campaign
• Responsible for creative conceptual projects, which can then be
built out into campaigns across all channels
• Driving forward creative processes and innovative ways of working
• Responsible for presenting seasonal toolkits to senior stakeholders
and liasing with internal teams on a daily basis to manage schedules
and timings
• Creative Brand guardian and Senior leader in the business

• Concept and Creative Direction for multi-channel campaigns and
shoots, including high level Campaigns, Press Lookbooks, Editorial
content and E-commerce imagery
• Creative direction for website, digital channels and emails
• Responsible for delivery of both print and digital design briefs ensuring
the visual identity is shaping the brands future
• Pre production: Recommending photographers, stylists, models and
locations and setting clear creative briefs
• On set art direction for model, still life and film with multiple sets
running at one time to maximise shoot outputs
• Post production: Responsible for making selects, mark ups
and asset approval
• Storyboarding and creative direction for film
• Leadership and development of a team of graphic designers,
photographers and producers
• Managing the department workflow.
• Driving forward creative processes and innovative

Tasked with creating innovative multichannel campaigns that represent
the brand yet push boundaries in new ways to successfully captivate and
engage the customer.
• Creating, managing and delivering all aspects of the seasonal brand
campaign project, from initial conceptual moodboards to production,
shooting and retouch, for both still and moving image
• Leading art direction for the brand’s creative output; signing off all
campaign imagery and video content
• Maintaining an active roster of excellent contacts across the creative
sphere to assemble talented teams at a variety of production scales
• Passionately leading teams both internally and externally,
inspiring them to perform, and clearly communicating seasonal
brand identity to stakeholders
• Evolving the brand’s identity on a season-by-season basis to fit
multiple platforms both in print and digital, while guiding the
creative team to project this identity through tone of voice,
social media, window design and marketing activity