As UK Content Marketing Specialist at Sendcloud, I was responsible for launching and driving the strategic content initiatives and brand visibility for the expansion into the UK market. Through my multifaceted responsibilities, I gained an extensive knowledge of the e-commerce industry and helping to build the brand’s authority, positioning Sendcloud as a knowledge leader within the space.

My key responsibilities included:
* Crafting impactful long-form content for the English blog, driving audience engagement.
* Executing SEO strategies to enhance online visibility and organic traffic.
* Leading whitepaper creation to showcase industry expertise and thought leadership.
* Managing successful localisation initiatives for wider market appeal.
* Organising and executing event speaker sessions and webinars, fostering industry connections.
* Overseeing and executing email marketing activities including newsletters, lead nurturing, and onboarding.

Helping to execute and localise the European marketing strategy for the UK audience. My responsibilities encompassed: product release campaigns, online and offline event management, influencer collaboration, PR initiatives, and online promotional campaigns and activities.

As the UK Country Manager, I oversaw comprehensive marketing strategies for the UK webshop, driving growth, sales, and customer engagement. The Traineeship encompassed hands-on experience and decision-making across various domains:

SEO: Optimizing pages, crafting instructional repair articles, managing META data, tracking keywords, and contributing to content translation, campaigns, and relations.

SEA: Creating cost-effective ad campaigns using a Broad to Exact strategy to enhance CTRs and CRs.

KPI Tracking: Proficiently using Google Analytics to monitor indicators, ensuring growth and identifying trends, while managing marketing expenses.

Product Research: Leveraging Google AdWords and competitor analysis, expanding product selection for the UK market.

Social Media: Fostering engagement and elevating online visibility.

In this role, I integrated strategic insights to propel the UK webshop's success across these essential facets.