- Developed, executed and optimized multi-channel strategy for brand awareness, thought leadership, lead generation & nurturing
- Established the company growth engine: Increased annual recurring revenue >2X with 98% attributed to Marketing-generated leads, and decreased customer churn 88% with better ICPs
- Increased annual lead generation 1,800+%, bringing in thousands of leads per year, including current customers Owens Corning, J.J. Keller, Consumers Energy, and Bayer
- Reduced lead conversion time to 45 days with more comprehensive targeting and messaging
- Researched new target markets and instituting ABM strategies
- Created and launched go-to-market strategies for new products and services
- Implemented CRM, marketing automation, database, and AI tools
- Automated lead management and sales follow-up
- Reported and presented Marketing strategy and results to the Board of Directors

- Developed and executed scalable marketing strategy to increase brand awareness and monthly recurring revenue
- Determined subscriber personas and added HR target audience
- Increased subscribers and helped get meetings with target HR departments, including Corning

- Head of Marketing, Healthcare & Microelectronics business units (BU’s)
- Developed and executed marketing strategies for brand awareness, lead generation & nurturing
- Managed digital marketing communications and NPS for all BU’s with segmented content
- Implemented marketing automation and survey automation
- Increased leads up to 53% in all BU’s Q1 to Q2-2020, helping achieve 103% of the company’s Q2 growth sales goal despite COVID-19 affecting many business areas
- Improved lead management and Marketing ROI data with CRM implementation
- Market sized for new products and capabilities, and managed one new product launch
- Facilitated achievement of business unit goals as cross-functional team leader

Holding company for e-commerce, retail and wholesale office technology businesses.
- Developed and executed multi-channel lead generation strategies for each business
- Implemented CRM for lead management and trained all sales teams
- Trained and supported sales teams on solutions selling
- Implemented and led quarterly employee meetings and employee surveys
- Employee satisfaction increased 116% from Q2 to Q4 2018

Global provider of mailing, shipping and SaaS solutions for enterprise and small business.
- Increased active users 44%, and paying subscribers over 700%
- Trained and supported sales team on value-based selling
- Improved lead qualification with cross-promotional efforts across departments

- Developed and executed marketing strategies for brand awareness, lead generation & nurturing
- Implemented marketing automation and streamlined lead management
- Increased daily leads 40%, qualified leads from tradeshows 100% & subscriptions 250%
- Met annual sales quotas in first three months of new product launches
- Helped achieve 25% company growth & repeated sales records in legacy products
- Developed and managed an accredited education program

- Coordinated branding, marketing and business development across four global regions
- Created a global database of projects, wins and losses with details to coordinate business development globally
- Re-launched a product line
- Increased website traffic 48%, qualified leads from tradeshows 35% and customer survey response 200%
- Managed the global re-brand to SFC KOENIG launched April 2014
- Reported Marketing & Business Development strategy and results to the Board of Directors

A B2C e-commerce retailer in the U.S. which expanded into B2B distribution in Europe.
- Focus on a new customer segment increased sales 30% and customer base 25%
- Focus on organic SEO increased website traffic and eliminated AdWords budget
- Identified and executed growth opportunity as distributor in Europe
- Led logistics, recruiting, marketing, and sales as Managing Director

- Created the company brand and achieved local brand awareness in the first month
- Developed and executed brand awareness and lead generation campaigns
- Achieved monthly recurring revenue in first month