I’m Nicole, I'm an award-winning Creative Director with 15+ years of industry experience under my belt.

I have a passion for helping brands big and small realize their potential and create work that doesn’t just drive consumer action but also builds brand love.

As a freelancer, I enjoy getting to know new teams, brands, and types of consumers, bringing a unique perspective to briefs, and delivering work that goes above and beyond the expected.  

I’ve worked at ad agencies, earned media agencies, start-ups, and with in-house creative teams on everything from push notifications to multi-million-dollar campaigns.

My work covers copy writing, creative concepting, campaign development, brand voice, creative strategy, and creative direction, and I have expertise in beauty, fashion, lifestyle, cpg, travel, finance, food, beverage, wellness, and healthcare.

From broadcast to social, from optimizing web experiences to creating real-life experiences, I know how to craft original and effective campaigns across various platforms and global markets.

Whether you’re looking for a collaborative leader to guide creative teams or a hands-on writer with out-of-the-box ideas, a good eye, and a strategic mind, I can handle it all from concept to production.

My work has been recognized by Effie Worldwide, MM+M Awards, CHPA Awards, Business Intelligence Group, Proctor & Gamble, and Unilever.

Full portfolio: nicoledrinkwater.com