As a Senior Integrated Producer, I oversaw large budgets for TVCs and branded Content. I organised and scheduled global shoots, handled contracts, music licensing, versioning for local markets, ensured clearance and post-production work, and produced digital advertising campaigns for renowned brands like Expedia, UEFA, Johnnie Walker, Tanqueray No.10, and Bvlgari LeGemme.

As a Senior Integrated Producer for Rolls-Royce and Mercedes digital campaigns, I planned, scheduled, budgeted, and managed all aspects of the advertising campaign production process, from development to shoot, VFX, post production and delivery.

I was responsible for planning, scheduling, budgeting, and producing films. I developed branding, promotional campaigns, and marketing communications concepts. I directed brainstorming and creative strategy sessions, created UI/UX for OTT streaming platforms, crafted marketing copy, and established brand standards. I supervised workflow, assigned project workload, monitored deadlines and budgets, led multiple projects from conception to completion, and managed the creative team. Additionally, I ensured visuals were consistent with the brand, directed film and photo shoots, and presented pitches to stakeholders and clients.

I led a digital rebranding initiative in four different regions of Scandinavia. During this project, I oversaw the redesign of multiple channels with precision, ensuring that each rebranding strictly adhered to established guidelines.

As a lead video content producer/project lead and manager for Motorsport brands, I utilised the latest technologies and data to help clients create valuable content that drove audience growth and revenue. I developed marketing strategies and social content plans for various digital platforms, based on clients’ business objectives and KPIs. I also managed social influencer campaigns for Formula-E, generated creative concepts for Goodwood Road & Racing’s social media channels, and organised live streams while leading a team of content producers and videographers for the Goodwood Festival of Speed, Members Meeting, and Goodwood Revival events.

As the leader of the Social Media Studio team, I oversaw the development of short-form content for social media. I created and implemented creative strategies for social campaigns across PokerStars, BetStars, and CasinoStars. My duties included researching, planning, designing, and executing content across social platforms like Facebook, Instagram, Twitter, and YouTube. I also managed film production for live events and local markets, worked with celebrities, sports stars, and poker pros for multiple social campaigns, and edited videos for different social platforms. Additionally, I designed infographics, animations, and brand guidelines for all three verticals.

I created the creative strategy for various sports campaigns and product launches, including the 2017 NFL, F1 2017, Serie A, La Liga, and the highly anticipated Mayweather v McGregor fight. My role involved transforming brand and marketing campaigns into exciting sports promotions using production and editing software. I also collaborated with online editors, audio engineers, and Voice Over artists to bring these projects to life.

I was responsible for developing idea generation and creative 360-thinking solutions across on-air Sports & News channels and digital platforms. Directed and managed TVC shoots for broadcast both in the UK and overseas, featuring Sky pundits, professional actors, and professional sports stars. Translated brand and marketing campaigns into engaging TV, digital and print creative using up-to-date knowledge of the latest production technologies. Edited and cut video content using the latest film editing software. Produced award-winning creative for commercials and promotional videos across various media platforms. Creative direction on innovative 360 promotional campaigns for TV, digital and print. Prepared and presented first-rate pitches to clients and brand executives. Managed and directed a team of graphic and web designers across 360º Sky Sports press and digital TV campaigns. Produced and collaborated with online editors, audio engineers and voiceover artists. Nurtured and managed a team of junior creatives, producers and production coordinators.