Managed, led and planned the launch of Ansys Simulation World 2024 – a 3 day virtual flagship event in May, featuring 170+ C-Level speakers and broadcasting 160+ simu-live video sessions to a global audience of 20,000+ virtual attendees.

The event highlighted Ansys’s high tech simulation technologies, utilized by esteemed Engineers, Surgeons and guest speakers from organizations such as NASA, AWS, NVIDIA, Microsoft, Intel, and Boston Children’s Hospital among others.

• Speaker Management: Managed and executed direct communications with 170+ high-profile prestigious speakers, scheduling recordings, gathering individual speaker profiles and video session information for online display purposes.

• Video Production Agency Vendor Management: Managed and coordinated the production, review cycles and approvals of over 160 video recordings for the virtual event launch, ensuring readiness for online display purposes.

• Industry Marketing Field Owners Management: Effectively managed and coordinated 14 Internal stakeholders to ensure seamless execution of the event agenda and content flow over a 3-day period.

• Legal Team Compliance Management: Managed and coordinated internal legal reviews of over 160 video sessions to ensure content accuracy across all Ansys Products featured and discussed.

• Creative Team Management: Managing internal graphic designers, UI and UX teams to produce various branding and design elements for the event.
• Digital Team Management: Managed and coordinated the delivery of content and creative assets to developers for implementation on the event website. Provided strategic insight on best practices for optimal user experience.

• Bizzabo Event Software Vendor Management: Managed and assisted in the creation of the event platform using Bizzabo, populating over 160 video recordings and session details, 170+ speaker profiles, creating e-marketing templates, implementing Salesforce Campaign ID and tagging.

• Campaign Promotion Management: Provided strategic assistance for Social and E-Marketing posts.

Structured the agency’s new pharmaceutical account and established internal processes. Managed the delivery of digital creative solutions for online pharmaceutical drug portals tracking patient’s drug usage in various languages for global markets (~$1-2M annual budget). Led and collaborated with remote teams (Client Services, Art Directors, UX & UI Designers, Product Designers, Developers, Copywriters, QA, Accessibility, Legal) across multiple time zones with ~10-25 team members per project.

AbbVie | Pharmaceutical Research & Development

• Established clear project roles and responsibilities, including defining project scope and deliverables, to promote cross-functional teamwork among team members.

• Utilized insights from previous projects to propose improvements, cost-saving measures, and alternatives such as streamlining review cycles, reducing review rounds, and adopting new design delivery platforms (e.g. Figma instead of Sketch + Axure) to enhance project budget and schedule efficiency.

• Implemented effective and innovative solutions to address operational challenges, including improving team collaboration and communication, reorganizing internal folder structures, implementing new design delivery platforms for clients, establishing bi-weekly budget burn reports, and streamlining internal meetings to focus on work execution.

• Achieved significant success in meeting increased client demands, resulting in a revenue increase of $700k over the original budget projections.

• Possessed strong foresight to anticipate and address potential obstacles and challenges.

• Served as the primary point of contact for both global clients and internal agency teams.

• Led the digital production and project management efforts for AbbVie's digital scope of work.

• Reported directly to the Director of Digital Production and the Vice President of Digital Production and Operations.

Responsible for overseeing the end-to-end execution of innovative solutions for digital and live activation campaigns (~$1-2M budget per project). Managed and collaborated with remote teams (Client Services, Art Directors, Designers, Tech Engineers, Developers, AV Technicians, Video Production, UX & UI Designers, Copywriters, QA, Analytics, Accessibility, Legal) across multiple time zones with ~10-40 team members per project. Partnered with teams to achieve client’s business goals by overcoming current challenges brought by the pandemic to achieve out-of-the-box creative solutions.

Canadian Armed Forces | Sports Hall of Fame Live Activation
NBA | The All-Star Live In-Mall Activation
Genmab | Global Virtual Event
Intel | Digital Web Experience + Print
Snowflake | Global Virtual Event
Ansys | Global Virtual Event
Acura | Digital Web Experience

• Managed and led digital and live activations specializing in virtual reality, augmented and mixed reality, game dev, multitouch surfaces and unique human-computer interactions.

• Managed and led the creative and digital execution of a physical booth, leveraging the use of a touch screen and LED screen, for visitors to interact with a custom-built digital application of CAF Sports Hall of Fame Members to view their biography, photographs and videos.

• Managed the creative and digital execution of a pop-up interactive competition, promoting the All-Star Events in Cleveland 2022. The experience queued lighting and sounds with each user’s competition progression synced with our custom-built digital iPad application, capturing and tracking fan’s scores and shot clocks. Off-court experience included “How to Play” instructional videos and registration rules.

• Managed the ideation, creative execution, and digital build of websites to host interactive virtual events during the pandemic as an alternative to large scale live events for pharma and tech clients. The virtual events would run for 2-3 days non-stop covering all the global 30k-50k attendees, running pre-recorded and live videos hosted on Bizzabo, content stored and displayed through CMS on a virtual 3D booth replicating the live environment. Partnered with 3rd party vendors to include live chat support for the attendees and an interactive virtual photobooth opportunity to be displayed on a “social wall” using specific hashtags.

• Managed the ideation, creative execution and digital website build to host virtual content available for users in an interactive experiential way. Managed the ideation, creative execution and digital website build to host an interactive campaign including a competition to design and win your own custom racing helmet.

Accountable for the delivery of high-quality digital project launches (~$1-2M annually) ranging from Social Media, Website Maintenance / Landing Page Creation, OLA creatives and eNewsletters from inception to completion. Managed local & international teams (Client Services, Art Directors, Designers, Tech Engineers, Developers, UX, Copywriters, QA, Analytics, SEO, Accessibility, Legal) across multiple time zones with ~10-25 team members per project. Led and collaborated with teams to achieve client’s business goals and overcome current problems to achieve digital solutions.

Cadillac Fairview | 19 Shopping Malls (CA Website Launch, Email Marketing & Social)
FCA | Ramtrucks.com and Jeep.com (US Website Launch & OLA)
Thrivent Mutual Funds | (US Website Launch, Social & OLA)
Harley-Davidson | 47 Locales (Global Website Launch)
First Niagara Bank (acquired by KeyBank) | (Social & OLA)