Developed Brand Design Systems, Styleguides, and UI Kits in remote,
agile environments. Created end-to-end digital solutions, websites,
print assets, and Social Media Campaigns. Consulted on Brand
Identity and Brand Strategy for enhanced market positioning for
clients in fintech, e-commerce, tourism, and for NGOs.

Defined brand strategy and objectives. Developed Social Media
Strategy and Brand Messaging. Crafted spatial design, event
design, and signage. Managed online store UX/UI projects, like
advanced check-out processes and improved user accounts.
Facilitated the launch of online stores with localized marketing
campaigns. Created marketing assets, (social) ads, and landing pages.

closely with CEOs to define Brand Identity and Brand
Design. Led the successful rebranding – Logo, Slogans, Brand
Styleguide, Tone of Voice, and UI System. Created marketing
assets like social media campaigns, marketing emails, online store
landing pages, banners, and paid ads.

Created and executed national campaigns for clients like the
Senate of Berlin and the City of Berlin. Responsible for concept
and design, Corporate Identities, Editorial Design, and Web Design.
Led prospective campaign pitches for clients in fashion, renewable
energy, government institutions, energy, and culture. CLIENTS
INCLUDE SENATE OF BERLIN, FEDERAL MINISTRY OF EDUCATION &
RESEARCH, LANDWÄRME, DENA, GERMAN INSTITUTE FOR ECONOMIC
RESEARCH.