An experienced UI/UX designer who has optimised user experience through innovative solutions and dynamic interfaces. Successful in improving brand loyalty and customer retention by providing a compelling user experience.

OVERVIEW • Led design efforts for multiple digital products, including website redesigns and mobile app development projects. • Conducted user research through interviews, surveys, and usability testing to inform design decisions and ensure user needs were met. • Collaborated with product managers, developers, stakeholders and other designers to ensure designs aligned with business goals and technical requirements. • Implemented design systems and style guides to maintain consistency across digital products and improve efficiency in design process. • Excellent communication and presentation skills, with the ability to articulate design decisions and provide rationale to stakeholders