Melissa Ariganello profile ‹ Melissa Ariganello

Skills

Social Media Strategy

Social Media Marketing

Content Strategy

Web Design

Videography

Rate

£50 / hour

£450 / day

About

Melissa Ariganello is a social media strategy consultant with over a decade of experience in the field. Her career began by assisting local small businesses in Vancouver to establish their social media presence and develop compelling social content. Later, she joined Tourism Vancouver as a social media specialist, where she played a key role in promoting the destination worldwide. Seeking new adventures and challenges, she moved to London and levelled up in her social media career, having worked for PPL (a music licensing company), Hill + Knowlton Strategies and Savills.

After gaining extensive experience in social media strategy across multiple industries, Melissa ventured out on her own, founding Melrosa Creative. Over the last three years, she has successfully collaborated with prestigious fashion and travel brands, such as Zalando, Rosewood Hotels, Ritz-Carlton, and Japan Airlines, among others. Melissa is passionate about helping businesses connect with their target audiences through compelling and engaging social media content.

Independent Consultant Award Winner 2023 - Women in Marketing Awards

London, United Kingdom

Links

linkedin.com/in/melissa-ariganello-00b02246/

Senior Social Strategist

Jellyfish

2023-09-01 — 2024-12-01

Influencer Campaigns: Collaborated with Amazon Fashion to brief content creators for the Christmas campaign, ensuring alignment with brand objectives and messaging
Content Innovation: Developed creative concepts for influencer content, resulting in 2 million within 1 week

Senior Social Strategist

Social Element

2023-04-01 — 2024-05-01

Digital Content Strategy: Developed Wizz Air's video-first social media strategy, focusing on audience engagement and growth
TikTok Channel Launch: Successfully launched Wizz Air's TikTok channel, achieving 6.6 million views within the first year
Entertainment Formats: Created engaging and entertaining content formats to captivate Gen Z and Millennial audiences, driving significant brand engagement and awareness, resulting 1.1 million engagements and 24.3% Instagram follower growth

Course Trainer

Growth Tribe

2023-05-01 — 2023-08-31

Educational Leadership: Developed and delivered a comprehensive social media crash course to over 100 students, empowering the next generation of digital content creators and social media professionals

BMF

Strategy & Account Director

2022-03-01 — 2023-05-01

Social Strategy Development: Served as the retained social strategist for Rosewood Hotels, creating comprehensive social media playbooks to guide content creation and strategy.
Influencer Management: Managed influencer hiring, sourcing, and briefing for Ritz-Carlton, ensuring on-brand collaborations.

Senior Social Strategist

Social Chain

2021-07-01 — 2022-03-01

Campaign Development: Worked with Zalando to develop seasonal social media campaigns for Zalando Beauty, including Halloween, Christmas, and Valentine's Day.