Integrated Marketing Communications
• Developed Captain Morgan’s first Pan-African 360 campaign from strategy through to concept and final execution within a span of six months
• Delivered a through-the-line brand book comprising of design principles, digital assets, a global experiential platform and below-the-line assets
• Wrote all messaging in line with the campaign deliverables including TV scripts, radio scripts, PR press releases, print copy, social media content and client presentation decks

Stakeholder Engagement
• Collaborated with cross-functional and cross-geographical teams including media agencies, agency partners, marketing managers and production houses to ensure consistency of messaging and deliver the campaign ahead of schedule
• Built trusting relationships with Captain Morgan’s Global Brand Director and Global Head of Commercial which resulted in the acquisition of a new retainer project
• Facilitated consumer research in collaboration with Kantar and achieved average test results of
95% to 100% for brand impact, distinctiveness and brand recall

Inspired Leadership
• Oversaw the production of a £1m+ TVC and photography shoot from pre to post production
• Guided the design of all creative assets including key visuals, shopper material, promotional items and branded merchandise
• Spearheaded the strategic framework that informed the creative platform, executions and roll-out approach for Kenya, Nigeria and South Africa

Executive Leadership
• Managed a multi-disciplinary team of 20+ people made up of designers, art directors, copywriters, community managers, animators and an in-house production department
• Contributed to thought leadership through facilitating internal training sessions and participating in advertising industry associations
• Implemented career conversations and set KPIs to upskill the creative team’s competencies in line with their personal growth plans

Growth and Reputation
• Improved revenue growth by 21% in 2022 vs 8% in 2021 through new business wins
• Championed pitch proposals to prospective clients and achieved an average pitch-to-conversion rate of 65% YoY
• Led Ogilvy to being ranked 11th globally at the SABRE Awards beating 5,000 entries worldwide for the UNICEF Ghanaians Against Child Abuse (GACA) PR campaign

Project Management
• Supervised the day-to-day development of online and offline campaigns across the entire agency portfolio made up of 30+ clients
• Managed The Coca-Cola Company’s West Africa Business Unit account across 15 African markets within the stills and sparkling category
• Improved the creative department’s operational efficiency by 30% by streamlining processes and improving turnaround times