Project-based, freelance and/or contract creative direction, graphic design, illustration, and consulting across categories, channels and media.
- Creative campaign development: big ideas, mood boards, key art
- Brand identity design, logos, style guides
- Integrated campaign asset execution
- Presentation design, storytelling (PowerPoint and Google Slides design)
- Photography, illustration, video, web, and print production including photoshoot planning and oversight
- Fit-for-platform creative asset design for digital shelf, social media, shopper, promotions, web, CRM email, app, print, point of sale/retail, sales support, and video art direction
- Supervise / mentor creative staff
- Cross-discipline creative leadership, brainstorming, facilitation
- Adobe Creative Suite for visual design, art direction

- Brands: Zarbee’s, Band-Aid, Aveeno, Lubriderm, Motrin, Zyrtec, Benadryl, Tylenol, Neutrogena, Pepcid, Vivvi & Bloom, Johnson’s Baby, Desitin, Listerine and more
- Promotion from previous role at Zarbee’s, a Johnson & Johnson company: Success led to creation of this new Creative Director role at J&J to scale in-house creative model org-wide.
- Expand and shape J&J Consumer Health’s in-house creative capabilities in NA to deliver accelerated growth through execution of the digital consumer experience and continuous optimization of digital marketing to drive conversion.
- Build and grow shared and embedded creative teams/talent pool; driving high-quality, high-velocity content creation for owned assets and digital shelf, consistent with established brand voice, tone, and creative guidelines across J&J’s world-class brands
- Lead J&J Consumer Health North America's first integrated Creative Leadership Team
- Drive best in class creative development and optimized ways of working across a diverse team of digital, promotional, print, and video content creators and content excellence experts.
- In 6-10 months, secured in-house MarComms scope of work (~$3MM), rapidly expanded capabilities and talent resources of the Studio across all Brand Squads simultaneously, delivered ~$10MM of cost avoidance vs outside agencies, and maintained a fully cost-neutral operating model.

- Efficiency, inspiration & learning for high performance team mastering a high growth brand through expedited national & global expansion.(Labeling, packaging, display, POS, print, digital, eCommerce / digital shelf, social media, video, web, retail / in-store, creative campaigns, content development, agency collaborations).
-Architect of Zarbee's in-house creative agency model built in <1 year; adding capabilities: campaign and big idea development, creative strategy, copywriting, CRM, content strategy/creation, video animation.
- Pilot delivered impressive results: $2-3MM savings vs typical external agency, completed in a fraction of the time. High-performing premium content delivered above average metrics on Brand Lift, Ad Recall, Action Intent & Consideration vs CPG norms, + full brand portfolio awareness, 1st party data via CRM opt-ins and launch of DTC shopping via Zarbees.com.
-Build pool of talent supporting integrated art direction, shopper marketing creative, copywriting, video, photography, influencer content creation.
-Guide Masterbrand insight-driven creative vision; bringing to life brand strategy & experience via flawless design execution across all media to improve household penetration & awareness.
- Prioritize strong network-wide cross-functional relationships to identify efficiencies & enhance partnerships + alleviate production burden while driving scale.
- Lean into AGILE test & learn approach: built custom-for-Zarbee's productivity platform workflow (WRIKE) for project management and automation.
- Marketing Leadership Team member; creative solutions for short-term and long-term business priorities, innovation pilots, best practices for Zarbee's & beyond.
- Promotion: Success led to creation of new Creative Director role at J&J to scale in-house creative model org-wide.
- 2021 J&J SPARK Award Winner
- 2022 Q1 J&J SPARKIE Award Winner

Graphic design, presentation design, PowerPoint design

Creative direction and creative strategy consulting for market entry launch of new company in partnership with marketing department and CEO.

• Brands: Cetaphil lotions & cleansers, Differin lotions, cleansers & acne treatment, Gerber Portfolio, Family Dollar, Anheuser Busch InBev and more
• Cross channel consumer advertising, design, brand promotion and activation, and shopper marketing for three accounts (multi-unit national value retail, skincare, infant nutrition, adult beverage); including digital media, email, CRM, social media, promotions, broadcast / tv, print, shopper marketing, app, loyalty programs, and experiential.
• Also includes retail / in-store, and a fully branded, award-winning 17-episode TV show on national television.
• Launch of digital coupons / loyalty program exceeded FY acquisition goals in 3 months; driving trips, coupon redemption and online engagement
• Drive efficiency in delivering impactful design and creative solutions on time and on budget that meet and exceed the clients' goals
• Additional client experience includes spirits, financial, CPG, beer, plant-based CPG, personal grooming devices.
• Member of Epsilon's first network-wide Women in Leadership committee
• Created and led Epsilon CT's e-commerce Creative Center of Excellence
• 2017 ANA REGGIE Award Gold winner: best marketing campaign, entertainment category
• 2017 TELLY Award Bronze winner: Family Dollar Save to Win TV show
• 2017 The Content Marketing Institute: Best Content Marketing Program in Retail (Family Dollar Save to Win TV show)

• Brands: Biogen Idec Portfolio (MS), Sanofi-Aventis/Regeneron dermatology, Walgreens and more
• Fully integrated 360° traditional and interactive creative direction for a portfolio of four brands in the CNS category (DTP and DTC/Patient) and specialty pharmacy category
• Supervise and mentor team of creatives across multiple brand launches and POAs
• Lead by example in the development of beautiful, innovative, and strategically driven creative solutions that drive the success of the clients’ short, medium and long-term goals
• Manage and facilitate team’s management of launches, campaign and brand guidelines development, new business, strategic and tactical brand planning, and resource planning
• Partner with Chief Creative Officer on staffing, resource management, problem solving, new business and creative development
• Promoted to Vice President, Group Art Supervisor following first performance evaluation and ¬to Vice President, Associate Creative Director one year later
• Aster Awards Gold Medal, Best Pharmaceutical Education Series (2010)
• RX Club Award for Excellence (2010)

• Brands: UCB Portfolio (Epilepsy), Pfizer/Eisai (CNS) and more
• Traditional and interactive art direction (pre- through post-launch) for pharmaceutical clients (DTP, DTC, and new business)
• Manage launch POA (cross-channel) for both Professional and Consumer US launches of new anti-epilepsy drug; created Global campaign for that drug’s previous indications
• Supervise and mentor Jr staff across launches, new business pitches and day-to-day POA work
• Launched fully interactive, custom tablet detailing aids as part of a wholistic Professional campaign for Alzheimer’s Disease drug

• Brands: Jazz Pharmaceuticals (CNS), J&J (Dermatology), Merck (Allergy), Recigno Labs (Dental) and more
• Traditional and interactive art direction for DTP and DTC campaigns for pharmaceutical and cosmeceutical products
• New business pitches, 360° campaigns including print, video, interactive, collateral, long form and short form sales aids, packaging/branding, retouching, and illustration for pre-launch through post-launch across multiple brands
• RX Club Award for Excellence (Narcolepsy Awareness, 2007)

• Brands: Pantene Pro-V, Cibavision: O2Optix, Nokia, ChapStick, Centrum, J.M. Smuckers, Zest, Sure, 3M Corporation, Nexcare, Smokey Bones BBQ Restaurant, Bridgestone/Firestone, Bell South, Dairy Queen, and Blockbuster Video
• Art direction (print, TV, outdoor/360° and interactive), concept development, global presentations in print and video, retouching, logo and graphic design, music selection, illustration
• Examples: Pantene Restoratives 360° product launch and OOH domination, Color Expressions launch mall domination, Pantene NYC Fashion Week, Cosmopolitan 40th anniversary issue feature

• Solely responsible for creation of this dollar store distributor’s first catalog (1100 items); sent to press in under 3 months (template design, product photography, retouching, copywriting)

• Designer for all promotional marketing communications for the department