Based in Portland, OR specializing in the creation of brand platforms and integrated
campaigns, social-first ideas and social strategy, paid and organic Instagram & TikTok
content, naming and tone of voice, CRM programs and ecommerce.

Experience: fashion, lifestyle, beverages (alcohol and otherwise), CPG, luxury, cars,
jewelry, millennial moms & gen-z.

Recent Clients Include:
- Salt & Straw, the hand-crafted, curiously delicious ice cream brand that's exploding across the nation
- The Variable, Ad Age's Small Agency of the Year x4 (winning pitch team)
- Smith Teamaker, the premier PNW tea company dedicated to sustainability, creativity and craftsmanship
- Harvest Creative, Danone's in-house creative agency (International Delight & Silk)
- Pepper, the DTC intimate apparel brand creating a community of—and products for—small-chested individuals

• Developed the first-of-its-kind interactive reading personality quiz, Booksona, for Amazon Books and launched it with a highly successful social-first campaign, featuring TikTok/Instagram influencer collaborations and, paid and organic campaign content
• Creative Lead on Dockers 2021 Recognize campaign—a yearlong celebration of Black change-makers featuring documentary-style films, social-specific cutdowns, organic and paid social posts, Instagram Reels/Lives, web editorial features and original photography
• Ran multiple organic social accounts (Amazon Pets, Amazon Books and Dockers), seamlessly integrating influencer activations, campaign-specific creative, sourced UGC and evergreen content created in-house into one comprehensive social calendar
• Developed and implemented internal processes and regular meeting cadences on the Amazon Books account, resulting in reduced creative burnout, increased team morale and over-delivery on our SOW
• Autonomously managed multi-disciplinary teams across a variety of Amazon properties (most notably Amazon Pets and Amazon Books) and Dockers as agency of record
• Partnered with clients and internal teams (Client Services, Strategy, and Leadership) to develop creative briefs, social playbooks, wrap reports and SOWs

• Creative lead on Men’s Wearhouse, where I helped create a more diverse, inclusive face for the 45-year-old retail brand
• Created “Prom As You Are" social/digital campaign, and made real, BIPOC teens the face of the brand. The work included docu-style stories from real teens, including films, organic social content and digital executions. Delivered the right content for the right channels, as several different target audiences with were being hit with distinct messaging simultaneously (Teens vs Parents, Style vs Price)
• Created “Wed Your Way” integrated campaign, which brought the brand to celebrate Gay Pride for the first time ever. Featured a TV spot, social/digital executions, print, and in-store collateral
• Pitched, won and produced a 300-person influencer/press event to launch PUMA’s SS/2020 Women's Collections, complete with event programming, event design, product integration and content creation
• Led new business pitches, client presentations and tone of voice/strategy workshops event to launch PUMA’s SS/2020 Women's Collections, complete with event programming, event design, product integration and content creation • Led new business pitches, client presentations and tone of voice/strategy workshops

• Overhauled Volvo's North American brand tone of voice and messaging strategy, then implemented it across multiple media channels, executions and internal teams
• Created PANDORA Jewelry’s highly successful integrated campaign, “The Art of You”
• Executed PANDORA Jewelry's North American social content from concept to post-production. Partnered with influencers and publishers to develop strategic digital content
• Led the Lean Cuisine account with its "Feed Your Phenomenal" campaign and modernized the iconic national brand
• Launched the Born on 9/11 campaign, commemorating 15 years since 9/11

More Work Experience Available Upon Request