• Supported on creating a brand-new marketing website from scratch, creating and optimising copy, content, and imagery using Webflow. I tested different landing pages across the new website to improve average time spent on site from 15 seconds to 35 seconds across a 6 month period.

• Set up an email service provider to capture, tag and segment audience data. Created onboarding and nurture email automations to onboard new users and upsell/ cross sell TALNT products. This increased customer platform usage by 25% as well as improving retention rates and driving incremental ROI.

• Developed B2B and B2C marketing campaigns to drive high quality leads. Optimised social media campaigns to improve CPL by 40% and drive ROI for the business. As a new channel for TALNT, this delivered over 40 highly qualified leads to the business every month and delivered a pipeline of regular new business and revenue.

• Set up a B2B sales outreach strategy using tools including Instantly, Apollo and LeadOnion. Campaign successfully delivered high-quality leads to the business.

Reported directly to the CMO, supporting on various marketing projects to improve marketing efficiencies and grow their marketing efforts.

• Implemented reporting and forecasting processes within the business so that MIT Tech Review could analyse how effectively their marketing strategy was working. This enabled them to save over £200k on poor performing marketing activities and then re-invest that budget into the channels performing well and new tests. This reduced their CPL by over 200%

• Analysed their Google Analytics data to pull out key data and insights on how well their landing pages, user journeys and core marketing channels were converting across their website. Produced a full data report on where and how improvements could be made to their marketing efforts. This allowed MIT Technology review to understand the key gaps in their marketing funnel and gave them a clear roadmap of when and where they needed to remove friction in their user journeys in order to delivered more growth.

• Revamped their Mailchimp email activity and cleaned their email lists to improve open rates by 50% and drive additional subscription growth. I supported on new email campaigns to drive better engagement and this led to more new business coming from emails as well as retention rates improving by 10%.

Reported directly to the Head of Growth, tasked with creating an effective marketing strategy and supporting the implementation and testing of marketing tactics across email and social media channels.

• Revamped Klaviyo email series to improve conversion rate across users who signed up to Mendi's newsletter. This led to a CR improvement from 2% to 4%

• Built and optimised landing pages in Shopify to better convert both new and existing audiences. This involved testing different copy, imagery and page formats which led to an increase in both time spent on site as well as overall conversion rate to purchase.

• Developed a growth strategy that enabled Mendi to discover the right audiences to target across paid media as well as the appropriate platforms, creatives, and user journeys to convert those audiences. Produced a full growth marketing strategy and roadmap which provided Mendi an effective way to grow their business through digital marketing tactics. I then supported them as they launched and tested these tactics, including optimising campaigns, developing copy and creative and reporting on key metrics.

Reported directly to the CEO, supporting the development, and testing of a new product.

• Worked closely with the CEO to develop a 2 year growth strategy to pilot and test a new product and then launch into market.

• Supported internal teams within the pilot and testing phase to ensure marketing campaigns were working effectively and all data was tracked accurately.

• Carried out analysis to outline which audiences would best engage with this product and then supported the marketing teams on targeting these audience segments through different channels.

Reported to the SVP of marketing and managed a Marketing Executive. Delivered the strategic management, budgeting and planning of the affiliates and partnerships, paid email, influencer, and apps marketing channels. Managed third party agencies to develop marketing strategies that will drive ROI and deliver on key business KPI’s.

• Planned, budgeted, and re-launched the affiliates and partnerships channel, taking it from a small programme delivering 500 subscriptions a year to a large award-winning programme delivering 15,000 subscriptions a year.

• Developed, implemented, and managed a new and innovative marketing strategy that focused media spend and analysed audience data to optimise campaigns. Delivered a positive ROI of 50% across paid email.

• Saved The Economist over £100k a year in fees by coordinating and negotiating a large contract with a third-party tracking platform without compromising quality or service.

• Managed key project to upgrade The Economist app collaborating with the product and data teams to implement a marketing strategy and plan to persuade existing customers and new prospects to download and subscribe to via a newly developed app.

• Developed a business case and obtained Board Level sign off to re-design the student marketing strategy. Collaborated with multiple stakeholders across marketing, finance, and data analytics to manage collation of data and information to develop the options and carry out impact assessments that would drive an additional £1m revenue for the business.