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Freelance designer

Iva Kroell Creative
2023-08-01 — Present

Freelanced for a variety of clients across political, data, tourism, and beauty sectors, whilst solving for business and user problems to deliver effective solutions on time and within budget.

Freelance product design instructor at Experience Haus

Skills: Product design / UX / UI / Creative direction / Graphic design / Project management / Branding / Creative Concepts

SENIOR PRODUCT DESIGNER

Vizlib Ltd
2022-11-01 — 2023-08-16

Identified and created an onboarding experience for First Time users, identifying problem areas to surface help. Researched and implemented software, including the use of AI generated video, to implement this on product in order to deliver this.

Helped the current design team to collaborate more and to build good UX practices around research by introducing the use of products such as Glean.ly and Maze.

Collaborated with engineers in bi-weekly design meetings to get input on initial concepts.

Constantly listened to what our users are saying and help improve our product by presenting feedback to PM's and stakeholders.

Lead discovery workshops on new features to get stakeholder input.

Senior Product Designer

Antarctica Asset Management
2021-11-01 — 2022-10-31

Assisted on rebranding
Conduct UX research for website & investor hub
Design new website across multiple platforms: wireframe & prototyping
Rebrand all internal materials

CREATIVE LEAD

Auspex Ltd
2020-01-06 — 2021-10-31

Product design
Website & app Infographics
Editorial design
Assisted the Auspex team with any of their creative needs.
Pitch decks, dashboard designs,
Concept generation for projects as well as branding

CREATIVE DIRECTOR

King Kroell Design
2008-09-01 — 2019-12-31

Creative direction • Product design • Graphic design • Project management • Account management

Grew King Kroell from a start-up with a single client to an agency that had multiple corporate clients with a healthy turn-over.

Offered exceptional client service, great design and fast turnaround times whilst remaining competitively priced. Constantly strove to meet client’s budget