Key Projects
• Primark, employer branding
• Westfield London, creative strategy & seasonal campaign
• Queens University, School of Psychology, awareness campaign
• Cunard Cruise Liners, capturing the Queen Anne Martini Experience
• Shaping a distinct voice and disruptive launch messages for an innovative start-up
• Penning a short story for Chester's leading theatre venue

• Producing integrated, creative campaigns aligned to cultural moments and brand
strategies to exceed client expectations.
• Driving project outputs from inception to creative completion, ensuring they're
delivered on time, on budget, and beyond a client's satisfaction.
• Safeguarding client's tone of voice and writing consistently impactful messaging
for a variety of channels and audiences.
• Developing and presenting big ideas that get noticed and, more importantly, get
results.
• Nurturing junior creative talent through copy and brand workshops to support their
professional goals.
• Supporting marketing to promote a triad of business offerings through social
content and copywriting unique thought pieces alongside best-in-class industry
professionals.
• Acting as chief editor for a bespoke marketing zine, compiled of campaign
checklists, industry insights and sustainability comms tailored to fashion industry
giants.

Key Projects:
• Rebranding fashion giant Primark with a dynamic tone of voice, brand book and
adaptable design framework under the customer-facing brand idea of 'Love The
Feeling'.
• Worked as lead Copywriter on a charity campaign as part of a self-initiative brief
for smear tests by an all-female creative team.
• Built brand awareness for Together Money with their first-ever national TV
campaign and complementary social assets.
• Developed distinctive and culturally aligned campaigns for Primark Cares, Amtico
flooring, No7, Speedo and LoveHoney.

• Consistently delivered campaign ideas and social content, allowing clients to gain
market share amongst competitors and utilise reactive moments.
• Built a consistent tone of voice throughout digital assets, seasonal campaigns,
radio and long-form copy to align with clients' strategic brand goals.
• Maintained high attention to detail throughout all deliverables, upholding the
integrity of client comms in both digital and traditional spaces.