I have moved from supporting JBM as their full-time Head of Marketing and Podcast producer, to support them on a fractional basis, supporting across:
> Marketing strategy
> Content creation
> Podcast strategy
> Podcast production
> Event management

I previously worked with JBM agency side since 2019, overseeing their podcast production and social media content. Since 2022, I'm their in-house Head of Marketing and oversee the following:

- Development & execution of JBM’s marketing strategy (online & offline)
- Production of the 40 Minute Mentor podcast (from 0 to 900k+ downloads)
- Campaign & content management (podcast, video, email & social media)
- Community & event management
- Team management (in-house marketing manager, freelancers & agency support)

- Part of the senior leadership team, overseeing: business development, recruitment & agency operations
- Onboarding & senior management of 12 clients
- Development, execution & reporting of client marketing strategies
- Team leadership of x3 in-house direct reports and freelance support management
- Growth of the team from 2 to 12 in 18 months

- First full-time team member
- Development of all standardised, agency-wide operations & processes
- Onboarding and day to day client account management
- Creative studio management(recruitment, briefing & quality control)
- Client marketing strategy execution & reporting
- Day to day content management (LinkedIn, Twitter, Instagram, YouTube & Emails)
- Podcast production

- Account Management of the DACH-region client portfolio
- Developing, executing and reporting on client campaigns
- Onboarding clients to the XPAND marketing automation platform

- Management of the in-house marketing team (x4 team members), plus freelance and agency support
- Development of inbound sales strategy
- Development & execution of global marketing strategy across 4 regions (online & offline)
- Global Editorial Content Management
- Development & launch of a brand new revenue stream, a new eLearning platform
- Ongoing community management & growth
- Internal employee engagement

B2B Product Management and Marketing Specialist for the MioCare and MioWork product ranges.

- Management of new product launches (across healthcare & retail)
- Development of sales collateral
- Development & execution of social media strategy
- Monthly marketing reporting
- Organisation & attendance of industry events & conferences

Client Portfolio: Stryker, Boston Scientific, Emery Planning, HMG, Styles & Wood Group, etc.

- Day to day running of client services
- Traffic management & freelance resource booking
- Briefing creative studio
- Revenue forecasting, budget & invoice management