At BBH I was the go-to creative for social, digital and experiential. I worked on a wide range of national and global brands including Tesco, VW, Audi, Netflix, Barclays, Heinz and Tesco Mobile.

I helped to bring Tesco onto TikTok and one of my most notable TikTok's for Clubcard Prices exceeded 65M views.

I gained lots of experience generating big ideas for small screens from scratch. While I also came up with social-first ideas to support existing TV campaigns. I stayed clued up on app updates to ensure work always reflected best practice for each social platform.

I was the brains behind experiential ideas for global brands, including a Netflix activation for Stranger Things and a festival activation for VW.

I created social competitions to drive engagement and increase positive brand perception; including a Tesco Livestream competition with celebrity comedian hosts, which drew in over 900K viewers and made our hashtag trend at Number 1 for the whole evening.

Throughout the year I was in charge of creating planned reactive seasonal content to reflect the cultural calendar. I also kept an eye on cultural events to create reactive topical content.

I managed weekly editorial and post copy for Tesco and VW calendar content.

I gained multiple shoot experience. Including directing actors and celebrity talent including Rylan Clarke and Bret Domino. Extensive post production experience, including briefing designers, editors, sound design, motion design, music. Presenting to clients and maintaining relationships on set. Conceptualising ideas and briefing content creators to execute.