Working with the beauty team on commerce content for the Cyber and Christmas period, updating old articles with new copy and products, and writing fresh new content.

Bylines in GLAMOUR, Evening Standard, Fashionista, Well+Good, Real Simple, Dazed, InStyle, SCREENSHOT and more, featuring beauty deep-dives, ecommerce and reported features.

Wrote creative, succinct copy for the homepage, emails, blog posts and more using CMS and SEO best practice. Researched and wrote daily product descriptions and paid and organic social posts, and maintained Cult Beauty’s tone of voice across all platforms.

Specialised in beauty, fashion and lifestyle commercial content for Daily Mail Best Buys, including gift guides, reviews and product roundups. Edited colleagues’ work, published two articles a day and ensured each piece of content met high editorial standards. Wrote sponsored content, issued freelancer briefs, used CMS, conducted SEO keyword research and data analysis, and wrote the weekly newsletter. Used Adobe Photoshop to create unique imagery.