As a brand specialist, I orchestrated activations and pop-ups for FMCG brands, managing project timelines, directing client meetings, and conducting market research and trend forecasting. I facilitated technical production and developed design implementation, creating immersive retail solutions that enhanced brand engagement and provided memorable customer experiences.

I managed multiple concurrent projects, leading a team of 15 designers and overseeing over 50 collaborations with diverse brands across various industries. My role included directing ATL and BTL campaigns, coordinating with project managers and production teams, managing promoters and influencers during events, and facilitating client meetings, ensuring successful project delivery and high client satisfaction. Additionally, I developed immersive brand pop-ups and in-store installations, enhancing customer engagement and brand connection.

Over a four-year period, I successfully delivered more than 150 projects, including set designs, visual merchandising, pop-ups, campaigns, activations, and POS retail assets. I created over 100 impactful brand presentations to enhance client meetings and project pitches, ensuring all materials were quality checked and delivered on time to production teams. I also collaborated with Pernod Ricard on high-profile projects with GQ and Vogue magazines.