Clients: Ford, Pulte Home Corp., UbyKotex, Depend, Poise, Goodnites, Pull-Ups
Digitas, Inc.

- Responsible for a team of 11 strategists across multiple work streams and offices
- Developed and rolled out Organic's new Planning & Strategy process.
- Led cross-functional team in re-envisioning Ford's new CRM customer journey.
- Helped grow agency's remit by $18MM through strategic initiatives for Ford's Model e division.
- Grew Kimberly-Clark account from digital-only to full agency-of-record responsibilities, resulting in a revenue increase of over $20MM.
- Crafted and led campaign Strategy and identity development for 5 Kimberly-Clark brands including rebranding, repositioning, and cross-channel ad campaigns.
- Led and won the pitch for Pulte, the nation's largest home builder.

Clients: General Motors, MillerCoors, ConocoPhillips, Jimmy Dean, Ebay

- Senior strategy leader responsible for a team of 8 strategists.
- Increased revenue $15MM by developing a winning strategy for Conoco-Phillips pitch.
- Spearheaded the launch of new campaigns for Miller Lite and Jimmy Dean.
- Led development of digital strategies for GM's in-market communications
- Played a key role in developing and executing Ebay's digital advertising presence.

Clients: McDonald’s, LensCrafters, Anheuser-Busch, Wrigley’s, Busch Entertainment

- Successfully launched McDonald's McCafe line of business, increasing customer loyalty and revenue growth.
- Planned and executed qualitative, quantitative, and ethnographic research.
- Managed complete brand overhaul for LensCrafters.
- Played a key role in the successful launch of Bud Lite Lime and Sparks Lemonade
- Developed the NASCAR sponsorship strategy for Wrigley's Big Red, Spearmint, and Juicy Fruit, increasing brand visibility and customer engagement.

Clients: Toyota, Lexus, Bank of America

- Planning lead on all Toyota vehicles as well as the all-new Lexus LS 460 luxury sedan.
- Strategy and brief development for launch of all-new FJ Cruiser SUV and Yaris compact
- CRM experience map planning and strategy for all-new Tundra full size pick up
- Strategic CRM guidance of all-new Lexus LS460 launch including personal URL website content

Clients: Pontiac, Cadillac, General Motors Corporate

- Led market insight efforts for multiple Pontiac vehicle launches
- Designed and executed secondary research studies to establish target consumer profiles, competitive sets, positioning strategies, developmental tactics, and conducted creative concept testing.
- Assisted in the development of a new communication strategy for Pontiac, successfully defending the account.
- Authored a comprehensive brand audit for GM Service Parts Operations
- Developed the first new trim level naming strategy for Pontiac in 15 years