Collaborating on confidential, high-impact projects across beauty, fashion, hospitality, pharmaceuticals, and finance industries. Responsible for developing innovative brand identities and visual strategies to elevate client brands, designing engaging social media content to expand reach for smaller businesses, and creating high-fidelity mockups to bring upcoming projects to life.

Promoted from Creative Retoucher to Art Director. Working and leading projects on Cult's largest account Coty/Sally Hansen. Reporting to the Creative Director, concepting and creating campaigns for new product launches and seasonal content in the US and globally. Leading 250k shoots in New York and London. Working and overseeing the projects from brief to delivery, including briefing photographers, DOP's, stylists, manicurists and post production. Reviewing post production and live editing with the motion team, before assets go to client.

Delivered 8x increase in engagement levels across social media platforms.

Lead creative on Cult's BCorp Mission, designing the visual look and feel for al internal and external BCorp work.

Lead 'Cult Loves' initiative to find new talent and invite them to speak to hte creative team.

Mentor on F:Gen program, helping and inspiring new talent starting out in the industry.

Other clients included Fraser Group, Cover Girl, GHD and pitches including Sports Direct, Honey Birdette and Tom's of Maine