Paid Ads Strategist
• Consult, create, and optimize paid ads strategies through Facebook, Google, LinkedIn, Bing, Amazon, Reddit, Pinterest, Twitter, TikTok and Quora Ads
• Currently working on various ad budgets totalling $1Million+ USD/month in US, CA, UK, EU, AU markets
• Clients from saas, lead gen, ecommerce, gaming, mobile apps, supplements, cannabis and local ads
Paid Media Manager
• Led the search, social media, and display advertising initiatives.
• Built and managed a mix of campaigns to maximize ROAS and increased qualified trial leads by 60%.
• Worked alongside creative teams (Content, Design, Video Production) and participated in the production of the right deliverables, including campaign messaging, as well as image and video assets.
• Brought in all paid ads efforts in house from agency and cut cost by 12%.
• Monitored, tracked, and optimized channel/campaign performance. Generated campaign performance reports, provided actionable insights and recommendations to ensure campaign health, and identified opportunities to scale. Fine-tuned existing campaigns through A/B tests. Collaborated with the Growth Manager and Product Marketing teams to optimize targeting, run tests, and improve conversion rates.
• Established quarterly & annual strategy and projections. Generated internal reporting for all major metrics. Tracked spending and report on success metrics to optimize ROAS and CAC and meet business objectives.
Paid Media Manager
• Strategized and optimized on Facebook, Google and Amazon Ads for 7-figure ecommerce and service brands
• Worked on ad budgets of $1Million USD/month
• Created paid media audits for potential clients
• Created SOP processes for efficient business and client operations
Growth Marketing Manager
• Strategized, created, optimized Facebook, Google, LinkedIn, Twitter & Reddit Ads for many different types of companies and industries, all over the world
• Managed ad budgets of $50K USD/month
• Deep expertise in eCommerce and Lead Gen (B2B & B2C)
• Worked with sensitive topics such as cannabis, politics, credit cards, health
• Knowledge in conversion tracking and Analytics
• Managed a team of ad specialists
Senior Ad Operations/Account and PPC Manager
• Set up online advertising campaigns for hundreds of advertisers with average monthly budgets of $100K+ for each client
• Created, operated, optimized and reported on campaigns using the Gunggo Co Ltd ad serving system that generated ad revenues of over $1 million monthly
• Coordinated with the sales department on the current status of campaign performances in order to exceed client's needs and goals
• Established and fostered relationships with hundreds of existing advertisers worldwide to gain a better understanding of their business so to provide strategies to achieve their marketing and advertising goals
• Created and Headed the PPC Department
• Strategized and executed Google and Facebook Ads campaigns average ad spend over $20K/month