At the end of 2022 I decided to embark on freelance life after an extensive career as an agency designer. It has been one of the most rewarding decisions and I have worked on some amazing projects with studios and brands such as Google, Disney, PayPal, Crinimo Studio, Mighty Nice and Digital Dimension. I am currently represented as an illustrator in the US by Totally Reps.

Responsibilities included, but were not limited to, creating motion graphics packages for major television productions including the Much Music Video Awards, designing and executing high level brand campaigns for platforms such as Crave TV, content creation and illustration for on-air and digital properties such as The Social and conceptualizing and executing ideas for key art, show titles, print campaigns and pop-up events. This role has allowed me to acquire a strong skill set in art direction, motion design and illustration across varied mediums.

Working as MTV Canada’s sole digital designer amid the channels’ launch in early 2006 was an amazing opportunity. It gave me invaluable experience in what it takes to create a business from the ground up. Responsibilities included creating concepts for the online home of MTV Canada, conceptualizing and executing interactive websites and digital and print assets for major brand partnerships with companies such as Nike, TIFF, Coca Cola and Motorola. From client liaison to design, this role was both challenging and hugely rewarding in my experience as a designer and illustrator.