- Lead the development and execution of marketing strategies to drive brand awareness, engagement, and sales.
- Oversee the strategy department operations to drive high-performance campaigns and in-store activations.
- Lead business growth initiatives, including new business pitches and proposals.
- Analyze data and insights to inform influencer selection, content development, and campaign optimization.
- Streamline strategic content creation processes to build awareness and drive leads for the agency.
- Manage influencer contracts, budgets, and negotiations to maximize ROI and efficiency in influencer partnerships.
- Support the development of campaign briefs based on data, insights and social trends.

- Crafted the 2024 influencer strategy for Marriott Bonvoy, identifying relevant niches, establishing selection and evaluation frameworks, and implementing geo-flex guidelines.
- Co-developed the 2023 brand strategy for Yoga Lenovo, including mapping the competitive landscape, defining brand positioning, channel strategy, and go-to-market.
- Co-developed the 2023 Yoga Lenovo social and influencer strategy, including setting clear objectives and KPIs, recommending approach, creating influencer profiles as well as creators' briefs.
- Analyzed data to create performance reports that drove optimizations and improved customer experience.
- Informed creative development with audience insights, latest cultural and industry trends to drive brand relevance.

- Developed go-to-market and cross-channel strategies to launch eBay social handles and campaigns to sustain them.
- Led the development of measurement frameworks and define KPIs and benchmarks for each channel.
- Contributed to the creation of style guides for organic and paid social content for Meta, Pinterest, Twitter and YouTube.
- Ran social listening reports to gather insights as well as to track and analyze conversations across social media channels.
- Managed and mentored social strategists.

- Grew brand preference and consideration among the 18-34 target, raised mention volume by 20% and Share-Of-Voice by 60%.
- Played on cultural trends and relevant moments to connect with Gen Z subcultures, resulting on engaging and sharable content.
- Collaborated in the development and execution of award-winning social and digital campaigns.
- Developed social frameworks and turned brand strategy into tactical creative briefs.
- Mined category and audience insights to assist the creative development and propose appropriate content for specific channels.
- Co-created monthly, quarterly and campaign performance reports in order to monitor and optimize content.
- Managed and mentored junior strategists and community managers.

- Worked on the planning, development and implementation of global integrated marketing campaigns.
- Uncovered multicultural insights and cultural trends that helped develop evocative stories and innovative brand experiences.
- Managed the bilingual social media communities for SC Johnson e-commerce brands.
- Collaborated in the development of the Super Bowl ad campaign for Avocados From Mexico.