Project: Stella Artois x Wimbledon Social and B2B content
Client: Stella Artois

- Collaborated with video and photography teams to capture live event content for social media and B2B marketing.

- Oversaw the post-production process, ensuring the timely delivery of photography and video content aligned with the client’s objectives.

- Managed the end-to-end production workflow, from on-site coordination to post-production reviews.

Project: Piza Hut x Xbox Promotional content
Client: Miai

- Led the production process, overseeing pre-production, shoot day, and post-production with heavy VFX. Working closely with the Miai team to ensure alignment.

- Managed budgets, drafted contracts, and conducted risk assessments to ensure smooth project execution.

- Handled talent sourcing and contracting, coordinated travel logistics, and managed drone teams and location scouting.

- Worked closely with editors, graders and VFX teams to ensure high-quality post-production outcomes, delivering polished final products on time and within budget.

Project: Wireless
Client: YouTube

- Oversaw the creation and delivery of digital content

- Researched and managed the procurement of filming, lighting, and sound equipment, ensuring all logistics were in place for team transportation to events.

- Conducted testing and recces to prepare for shoots and events.

- Managed real-time editing, content creation, and motion graphics on the ground

- Repurposed out-of-home (OOH) content and made strategic decisions to align with budget and timelines, ensuring efficient project execution and delivery.

Project: Creative strategy for community Mentorship
Client: Nike

- Developed and executed the Statement of Work (SOW), including project timelines and team organization.

- Led the creative strategy team from concept through completion, managing the entire creative feedback and review process.

- Acted as the main point of contact for client communication, ensuring clear expectations and timely delivery of all project milestones.

- Collaborated cross-functionally to ensure alignment with the client's vision while meeting deadlines.

- Proactively identified opportunities for future collaboration with Nike, leveraging insights to propose additional projects and areas of support.

Project: Community Live and Online Events
Clients: CLIP & Google Partnership

- Oversaw the planning and execution of multiple live and online events aimed at community engagement, managing event promotion, sign-ups, and attendee communications.

- Organized event logistics, including talent management, speaker briefings, event setup, and testing, ensuring a smooth execution.

- Revised advertising content to boost sign-ups and worked on strategies to increase community participation in collaboration with editorial and marketing teams.

- Developed and delivered decks and presentations, handling the full event lifecycle from pre-event briefings to post-event wrap-ups and reviews.

- Created and refined internal processes to enhance efficiency, and successfully managed multiple projects simultaneously, fostering productive collaboration with team members.

- Managed resources and oversaw up to 50 small to medium projects simultaneously for the embedded design studio, working closely with creative departments, product, engineering, design, and research teams.

- Assessed and minimized risk of work overload, ensuring optimal project flow and timely delivery.

- Led an internal team of designers, copywriters, and creatives, creating and delivering digital content and micro-sites for various internal departments.

- Managed internal live events for audiences of up to 5,000 people and ran 5 monthly newsletters.

- Led the revision, testing, and training of new project management tools, collaborating with senior stakeholders to ensure their implementation across teams.

- Achieved a 100% project delivery rate in the first quarter, an unprecedented milestone within the department.

Project: Notting Hill Carnival Live Activation
Client: Campari Group

- Hired to develop creative ideas for live activations and digital content to promote and amplify Campari Group's products at Notting Hill Carnival.

- Focused on building the product's online presence and positioning the brand as a leader in a competitive market.

- Conceptualized unique experiences to centre the brand at the carnival and encouraged audience engagement, driving conversations and content sharing despite the absence of an official social media channel.

- Identified and proposed partnership opportunities with local communities, businesses and music collectives. Presenting compelling reasons for their suitability and suggesting innovative ways to leverage these partnerships for engaging new audiences and amplifying the brand’s message.

- Developed marketing strategies, crafted and revised straplines, and ensured alignment with the overarching brand strategy to maximize product visibility.

- Delivered creative solutions and concepts that tied back to Campari’s goals of boosting awareness and engagement at a major cultural event.

Project: Union Black
Client: Google, YouTube, Google Arts & Culture

- Client Collaboration: Worked closely with clients to ensure alignment with their goals and objectives.

- Cross-Platform Integration: Developed cohesive strategies that connected content across various platforms, creating a seamless audience experience.

- Creative Ideation: Collaborated with copywriters, editors, and creative researchers to develop concepts, content, and live activation ideas. Mapping out content roll-out plans and cultural programming with tentpole moments.

- Partnership and Outreach: Suggested and evaluated partnership opportunities to amplify Black storytellers and creators, and presented solutions for effective storytelling.

- Strategy Communication: Created and managed detailed strategy decks, including long and short formats, for diverse stakeholder needs, ensuring clear and impactful communication.

- Brand and Tone Development: Oversaw the creation of tone of voice, design, and storytelling elements to build and enhance brand identity.

- Authenticity and Alignment: Partnered with strategy directors to ensure authenticity and adherence to client needs, while interrogating briefs to refine and support strategic goals.

- Workshop Facilitation: Ran workshops to gather insights and inform strategy development, integrating feedback into actionable plans.