The Crafted Team needed support with the copywriting of digital assets for their client Telepass, an Italian brand promoting an electronic toll collection system.

The request implied to deliver assets and messages consistent with Telepass' direct and easy-going Tone of Voice.

What I did for them:
🚗 write newsletters and promotional DEMs
🚗 craft messages for banners and OOH

🙌 My first big branding campaign as a freelance copywriter!

SumUp is a financial technology company that sells all-in-one POS solutions for small businesses. The company needed to launch a branding campaign targeting the Italian merchants specifically located in Turin, Rome and Palermo.

I was required to localize the UK campaign "Make it count", making sure it would fit the core values of the Italian audience, sounding authentic and engaging.

What I delivered:
💸 a new concept and tagline that resonated with the Italian audience and stayed consistent with the original "Make It Count"
💸 OOH: copy for billboards, buses and bus stops, tram, taxis
💸 3 radio scripts targeting the cities of Turin, Rome and Palermo

Wallapop looked for a copywriter with a witty, conversational and lighthearted style that could easily fit into its international team during a maternity cover.

What I delivered:
👌 copies from scratch for newsletters, in-app contents, web banners
🤌 localization of texts and messages from English and Spanish, making sure they would resonate with the Italian audience.

How important is Tone of Voice to sell a product? For Costa Cruises, it's the game-changer.

To promote its shore excursions (shorex), the client invested on meaningful texts, getting rid of abused touristic clichés. Each piece of content had to be handled like a creative concept, defining a more genuine storytelling.

🛳️ Despite the tight schedule, I managed to deliver each shorex right on time and to make them sound like a friend recounting a real trip, inviting the reader to purchase without the classic CTAs.

This was a tricky project!

Amazon Music needed a figure combining concepting and strategic thinking + social media, team and influencer management, that could easily fit into the workflow of its 2 lead agencies, too.

In a moment of internal changes for the agencies, it was crucial to keep activities on track.

By the end of the month, I delivered:
✨ 4 creative projects (and Christmas was saved 🎄), managing creators' progress and feedbacks
✨ an easier planning for the creative team

My very first freelance gig was a mouthful of fresh air.

I plunged into a world of (sometimes crazy) words to master naming and its architecture through creativity and strategy.

👀 Some of the brands I worked with:
DeLonghi, Michelin, Brembo, Prometeon, Milka, Aia, Alfaparf

My last experience as a full-time employee!

Beside content & community management, I got my hands on script writing, activations, pitches and creative concepting.

👑 Main client:
Warner Bros. Discovery Real Time

🤸 Activations and campaigns:
Warner Bros. Discovery, Ikea, Google, Lavazza, Campari

I came in this agency looking for a broader view on advertising.... aaaand I found it!

This was the time of international clients and integrated campaigns. Content & Community Management remained my core, but I got involved in hectic pitches and nail-biting brainstorms, too. Everyday schedules was very up-paced here and I had too keep up, up, up!

👀 Who I worked with:
Mail Boxes Etc., Bauli, Stanley Black+Decker (Stanley, Black+Decker, Dewalt), Saint-Gobain Weber, Meritene

My very first real job!

DOING. was much more than a professional experience. It was a social media training session from day 0 to my last, where I learnt to rule Content & Community management, master client relations, whip up an editorial plan with my left hand and reports with the right, shift from pharma to tobacco, electronics and DIY, and handle 2 of my worst social media crisis ever.

👀 Who I worked with:
MediaWorld, Leroy Merlin, Sanofi, Sanofi Genzyme, Philip Morris