▶ KEY VALUE OFFERING:

As a forward-thinking, growth-driven leader I bring an eye for innovation, leveraging a track record in Strategic Marketing, Experiential Event Marketing, and Brand Partnerships in a fast-paced, startup culture. Cultivating and managing multimillion-dollar partnerships, I drove brand growth at Favor Delivery and enabled the company to forge a strong market presence.

▶ GO-TO-MARKET STRATEGY, CULTURE OF INNOVATION & ENGAGEMENT:

Bringing a unique perspective to all stages of the Brand Planning process, I serve as a thought leader to implement comprehensive Brand Campaigns. I thrive in start-up environments where I have been integral in building marketing infrastructure to forge strategic alliances, secure partnerships, and maximize brand visibility and engagement.

▶ SELECT PROJECT HIGHLIGHTS:

➽ Served as Brand Ambassador for Favor Delivery, crafting marketing initiatives for product serving three-prong customer base: traditional customers, merchant partners, and delivery drivers.

➽ Launched 360-degree marketing campaign, recognized as the most successful campaign launch in the history of the company. Increased brand recognition 10% and customer activation 100%, decreasing customer acquisition cost 35%.

➽ Advanced business growth and sponsorship opportunities by securing high-profile, Tier 1 brand partnerships and event activations: NBA, NFL, MLB, MLS, OpTic Gaming, SXSW, Austin City Limits Festival and Tier-1 brands: Kendra Scott, Shiner Beer, 7-Eleven, Shake Shack, & Girl Scouts of America.

▶ AREAS OF EXPERTISE:

🎯 Strategic Planning, Project Management & Execution

🎯 Brand Partnerships

🎯 Experiential Brand Events and Activation Curation & Execution

🎯 B2B and B2C Integrated Marketing

🎯 Go-to-Market Strategy & Solutions Delivery

🎯 Company Culture Incubation, Team Building & Execution

🎯 Adaptability & Change Management

▶ HANDS-ON, GROWTH-DRIVEN LEADERSHIP:

I bring a hands-on, collaborative leadership style where I foster a culture of innovation and an open communication environment leading with a disarmingly honest approach. While navigating complex business landscapes, I serve as a trusted advisor to senior stakeholders and as a results-driven leader with a focus on Integrated Marketing, Strategic Growth Partnerships, and Experiential Brand Events & Activations. Let’s connect!