Copywriting for a social impact campaign

Be-YOU-ty Beyond was a campaign empowering women to be themselves because of and despite their life experiences. The project was executed as a special fashion collection and interviews with models representing different shapes, skin colour and background. The full campaign is here: https://www.youtube.com/watch?v=XC3MwhgePAQ&list=PLq1a_TBwSDk29Bnsr6LKg7jU6_bhplqwx