Is your dog trying to tell you something?

While millions of people were getting new canine companions during lockdown, Dogs Trust saw a dramatic increase too – in visits to their ‘giving up your dog’ page. To help Dogs Trust understand the issues, we developed the world’s first National Dog Survey. Launched across TV, radio, press, social and digital, we smashed the targets with over 369,000 completed surveys, 47% of which were driven by our digital ads with 60% opt-in to further comms.