National Campaign for the Senate Of Berlin

The campaign “Mach Berlin zu deinem Job” (“Make Berlin Your Job”) was developed to foster cultural diversity in the Berliner administration. My team developed the slogan “Make Berlin Your Job!” to encourage graduate students to choose a career with the city’s administration. My team designed the campaign within the CD of the City of Berlin, adapting its design elements and typography. Still, we used a fresh color palette, individual testimonials, and emotional photography for a younger and more energetic look. The website guided the users through job profiles, training offers, and background information with an engaging, user-centric design.