Let's Get Lost - Wizz Air

Developed the organic social strategy for Wizz Air’s infamous Let’s Get Lost Campaign in the UK. The objective was to get UK Millennial adventure seekers to embrace Wizz Air as their go-to airline by participating and witnessing a stunt event. The campaign launched with a video contest on Instagram which generated over 5.5K contest entries. With paid and influencer activity, campaign generated 119.7 Million impressions & 7.33 Million engagements.