Preservation Collective — Socially Conscious Logo Design

Bilingual Generation tasked us with rebranding their Language Preservation Collectives to simplify and distinguish their programs. We created cohesive yet distinct identities for the Collective, Teaching Collective, and Family Collective by focusing on communication. Simplifying the names to 'School', 'Home', and 'Alumni' made them more inclusive and manageable, while unique color palettes for each collective enhanced visual distinction. This approach fostered a unified yet diverse brand identity.