TONE OF VOICE + COPY WORK

TOV, website copy, automated emails, product descriptions, and blog articles for the UAE-based online destination for conscious beauty and well-being... "vaginal health is one of those topics people with ovaries like to gloss over. for sure, opening a conversation with your girls with 'my vagina is not happy right now, ladies – I have the worst yeast infection,” might not seem like the most natural progression from last night’s antics, but it certainly deserves the discourse.'"