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#BeCrueltyFree

Over the past 40 years, P&G has been on a mission to end animal testing of cosmetic products worldwide. This initiative is being carried out in collaboration with Humane Society International's #BeCrueltyFree Campaign. As part of this effort, I worked on creating a white paper that explains P&G's animal testing alternatives in simple language. Additionally, I helped develop website content and social media posts for this project.

Skills

Content Strategy
Social Media Strategy
Copywriting