What Makes You, You - Roche

This wonderful project and global campaign aimed to empower patients with neurological conditions such as Alzheimer's, Multiple Sclerosis, and Parkinson's. The project sought to tell the stories of these individuals beyond their conditions, as mothers, marathon runners, car enthusiasts, and more! The emphasis behind the campaign was that their conditions do not define them or hold them back. I was involved in creating various materials, including heartfelt social media posts for platforms like LinkedIn, Facebook, and Instagram, writing website blogs and pages, and coordinating live events.