GRWM (Get Ready with Martha)

THE CHALLENGE Samsung wanted a fun social play, including audience and channel-specific videos, on how you can use the SmartThings app to control almost anything in your home from the touch of a button. They wanted to convey the ease of use, even for the busiest of people while you're on-the-go. THE SOLUTION Who has more going on than Martha Stewart? We leveraged the social trend, "GRWM" or appropriately named for these spots, Get Ready with Martha, to show that you can do so much with SmartThings. From checking what's in your fridge to checking in on your pets, the SmartThings app allows you to multi-task and ultimately makes your life easier. Using Martha's "It's a Good Thing" phrase, "Samsung, it's a Smart Thing"