Captain Morgan Africa TVC

Spice On Africa, Captain Morgan’s first ever pan-African campaign, celebrates individuals who bring their unique ‘spice’ to the any occasion. The 360 campaign also unveils the brand’s vibrant new pack design in Africa, putting the quality, flavour and spice of the liquid at the forefront of the design. The digital first campaign will run through the line with a 45 second TV commercial, social and digital edits as well as appearing in out of home and both on and off-trade retail channels.